Science has produced a wealth of information that has not reached the hands of decision-makers and members of society, either because of its complex language or because it is difficult to access. In addition, there has been little effort to interconnect and disseminate results from different disciplines, in particular, knowledge related to the economic value of ecosystem services. The lack of inclusion of scientific data into public policy has exacerbated environmental problems Mexico is facing. We have accepted the challenge and are summarizing and presenting information by using creative and innovative communication tools that allow us to communicate relevant scientific findings and information.
Our Facebook profile engages the general public through pictures, videos and visual media tools to share news bites describing ongoing research and field work. We also invite followers to join us in relevant conservation and fisheries management initiatives where our research has played a relevant roles.
Twitter lets us have real-time interactions with our partners, team members, NGOs, research institutions and the general public. Follow us to get research updates and findings, find out what the GCMarineProgram is up to, and news about how to get involved in science, conservation and resource management activities.
Our YouTube channel showcases an array of videos aimed at creating awareness about the importance of scientific knowledge in conservation and resource management. Videos are great channels through which we can communicate complex and highly technical content in a way that can reach the general public.
We use PhotoShelter to archive over 200,000 pictures we have on file and show to the public dynamic galleries of each of our projects.